Bimal Chhetry

• Optimized User Acquisition (UA) and ROAS by 30% through data-driven paid media campaigns across Unity Ads, AppLovin, and Google Ads
• Developed high-performing Playable Ads using Defold JS and Playable Factory, increasing interactive engagement and lowering average CPI for gaming titles
• Managed end-to-end attribution and analytics via MMPs (AppsFlyer and Singular) to track user lifecycles, optimize eCPM, and refine audience targeting
• Scaled creative production using AI tools like Creatify and OpenArt, generating high-volume ad variations contributing to a 40% increase in visibility
• Executed multi-platform ad strategies via Meta Business Suite, overseeing commerce integration and deep-funnel performance reporting

Collaborated with the UNDP Nepal team to support the “My Vote Matters” national campaign during the 2026 General Elections. Focused on leveraging digital platforms to increase voter awareness and combat electoral misinformation.

• Content Production: Produced high-impact digital content, including a 60–90 second video focused on the first-time voter experience to drive youth engagement.
• Information Integrity: Actively monitored and reported digital misinformation, ensuring the distribution of factual, non-partisan electoral information.
• Strategic Outreach: Supported the public information campaign by distributing multimedia assets across various digital channels to reach diverse demographics in Nepal.
• Stakeholder Collaboration: Coordinated with international project managers and local media professionals to align campaign messaging with UNDP transparency standards.

Designed web and mobile interfaces, brand identities, and product packaging. Created multimedia content and managed social media campaigns, boosting engagement and visibility by 30%.