Hasta Bahadur Chhetri (Bimal Chhetry)

• Optimized User Acquisition (UA) and ROAS by 30% through data-driven paid media campaigns across Unity Ads, AppLovin, and Google Ads
• Developed high-performing Playable Ads using Defold JS and Playable Factory, increasing interactive engagement and lowering average CPI for gaming titles
• Managed end-to-end attribution and analytics via MMPs (AppsFlyer and Singular) to track user lifecycles, optimize eCPM, and refine audience targeting
• Scaled creative production using AI tools like Creatify and OpenArt, generating high-volume ad variations contributing to a 40% increase in visibility
• Executed multi-platform ad strategies via Meta Business Suite, overseeing commerce integration and deep-funnel performance reporting

Tools: Unity Ads, AppLovin, Google Ads, Meta Business Suite, AppsFlyer, Singular, Defold JS, Playable Factory, Creatify, OpenArt, Figma, DaVinci Resolve

Collaborated with the UNDP Nepal team to support the “My Vote Matters” national campaign during the 2026 General Elections. Focused on leveraging digital platforms to increase voter awareness and combat electoral misinformation.

• Content Production: Produced high-impact digital content, including a 60–90 second video focused on the first-time voter experience to drive youth engagement.
• Information Integrity: Actively monitored and reported digital misinformation, ensuring the distribution of factual, non-partisan electoral information.
• Strategic Outreach: Supported the public information campaign by distributing multimedia assets across various digital channels to reach diverse demographics in Nepal.
• Stakeholder Collaboration: Coordinated with international project managers and local media professionals to align campaign messaging with UNDP transparency standards.

Skills: Digital Outreach · Content Strategy · Video Production · Misinformation Monitoring · Campaign Management

Designed web and mobile interfaces, brand identities, and product packaging. Created multimedia content and managed social media campaigns, boosting engagement and visibility by 30%.

Tools: Figma, Photoshop, Illustrator, DaVinci Resolve, Meta Business Suite

Portfolio Highlights: Nizi iOS · Nizi Android · Nizistore

Learned and contributed to app interface design and coding, creating wireframes, high-fidelity visuals, branding, and graphics. Produced marketing visuals, edited promotional videos, and assisted with social media management.

View Medicos App

15K+ Downloads · 60-69 DAU

Cross-platform mobile game developed solo using React Native & Expo. Integrated Firebase analytics and AdMob monetization.

React Native • Expo • TypeScript • Redux • Firebase

iOS & Android

Interactive math quiz game designed to make learning fun. Features multiple difficulty levels, timed challenges, and progress tracking.

React Native • Expo • TypeScript • Redux • Firebase

Learning Project

Full-stack mehendi design gallery with download, share, and AR "on-hand" try-on experience. Focus on architecture and state management.

React Native • Expo • TypeScript • Redux • Firebase

iOS First

Engineering mock test app for iOS users with real-time progress tracking, semester-wise tests, and subject-specific content.

React Native • Expo • TypeScript • Redux • MMKV

Contributing to mobile and web app redesign for restaurant management platform. Focus on UI/UX improvements, performance testing, and feature integration.

View Project

Sole author · Preprint · Published as Hasta Bahadur Chhetri

Empirical evaluation of five machine-learning models (Random Forest, Decision Tree, Logistic Regression, Autoencoder, VAE) on the CICIDS2017 benchmark. Random Forest achieved an F1 of 0.9965 and ROC-AUC of 0.9998; proposes a lightweight two-tier hybrid IDS for resource-constrained smart farms.

Topics: Machine Learning · Intrusion Detection · IoT Security · Python, PyTorch, scikit-learn

Sole author · Preprint · Published as Hasta Bahadur Chhetri

Systematic review of 27 peer-reviewed papers on agentic AI for autonomous cyber-defense across ICS, IoT, and smart agriculture, classifying techniques against the five functions of the NIST Cybersecurity Framework.

Topics: Agentic AI · LLM Multi-Agent Systems · Critical Infrastructure Security · NIST CSF

Verified by Elsevier on ORCID (0009-0009-8909-2389)

Reviewed a full-length research article on Agentic AI, Decentralized Physical Infrastructure Networks (DePIN), edge intelligence, and blockchain governance for IoT hardware deployment.